Ad Spend ROI Leak Calculator

This calculator estimates the potential gross profit opportunity associated with paid leads that may have been lost because calls or inquiries were missed. It also estimates the advertising spend attributable to those missed leads. These are different measures and are shown separately.

Ad Spend ROI Leak Calculator

Average cost per lead (Google Ads)

Total ad leads per month

% of calls missed / sent to voicemail

Percentage of missed leads not recovered (your assumption; some convert later via callbacks, voicemail or other channels)

Normal close rate on answered calls

This estimate assumes unrecovered missed leads would convert at the same rate as leads you normally answer. Actual conversion rates may differ.Average gross profit per job

Estimated unrecovered missed leads per month8

Advertising Spend Attributable to Missed LeadsThis estimates how much advertising spend was associated with all missed leads, whether or not those leads were subsequently recovered. It is shown separately and is not added to the estimated lost gross profit opportunity.$800

Estimated Lost Gross Profit Opportunity

$3,600

This is an estimate of the gross profit you might have earned if some of the unrecovered missed leads had converted into jobs. It is not a confirmed loss or guaranteed recoverable revenue.

This is an estimate based on your inputs. It excludes software, setup and implementation costs.

These estimates relate to one month's paid leads, not necessarily profit earned in that month. Lead follow-up automation may help address missed inquiries, but recovery and conversion depend on your business and are not guaranteed.

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Ad Spend ROI Leak Calculator

Ad Spend ROI Leak Calculator

How we calculated your estimate