Pipeline Conversion Opportunity Calculator

B2B agencies: estimate the additional revenue an improved proposal close rate could bring in.

Pipeline Conversion Opportunity Calculator

Proposals sent per month

Average proposal value

Current close rate

Expected close-rate improvement from automation (percentage points)

pts

Choose a hypothetical improvement to explore what better follow-up and sales processes could mean for your business. Automation may support improvement, but it does not guarantee a particular conversion rate. For example, 20% + 10 percentage points = 30%.

Total pipeline value$100,000

Expected revenue at current close rate$20,000

Assumed improved close rate30%

Expected revenue at improved close rate$30,000

Potential Additional Revenue

$10,000

This estimate shows the additional revenue that could be generated if your proposal conversion rate improved by the amount selected. It is a scenario for planning purposes, not a prediction or guarantee of actual results.

How it's calculated

Pipeline value = Proposals × Avg value. Improved close rate = min(100%, Current rate + Improvement in percentage points). Potential additional revenue = Pipeline × Improved rate − Pipeline × Current rate.

This is an estimate based on your inputs. It excludes software, setup and implementation costs.

This result represents expected revenue from the proposals included in the calculation, not cash necessarily received during the same month. Proposals may take weeks or months to convert into sales, and customers may pay later still. Actual results depend on lead quality, pricing, sales execution, follow-up, deal timing, and payment terms.

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